Shape

Healthy eating doesn’t need to be complex. A nutrition coach in your pocket, Shape helps you add more nutritious foods to your meals and be more aware of the food you eat.

Integrative health and nutrition is about understanding the relationship between:

🏋️Your body’s health
🧘Your mental health
🍎What you eat

Whether you want to manage emotional eating, lose weight, stay active as you age, ease digestive symptoms of IBS, or more — reach your goals by making small, sustainable changes to your eating habits.
It’s not about restricting foods or counting calories to achieve a weight loss goal. With Shape, you are worthy of nourishing yourself well, starting with the food you eat. Add more nutritious foods and drinks to your diet and discover the joy in cooking and eating nutrient-rich recipes.

Use the innovative in-app food journal to track food and drinks. Identify patterns between what you eat and your overall well-being. Make more mindful decisions about your healthy eating choices. Build awareness of what and why you eat through a lens of self-compassion.

Making informed food choices to support better health can be complex. We guide you through simple ways to boost nutrients, vitamins, and minerals through the food you choose. Healthy, balanced eating becomes easy.

❤️Listen to Your Body
Understand your body’s cues of hunger and satiety so you can respect how much (and what!) your body needs to eat to feel your best. Move in ways you love to support both your physical and mental health.

⚓Anchor Your Awareness
Recognize how various foods make you feel by journaling what you eat and tracking patterns. Reconnect with the flavors of foods with mindful eating exercises. Add more nutritional awareness and encourage yourself to choose healthy options more often.

🥑Nourish Yourself Wisely
Discover the core pillars of nutrition. With Shape as your coach, eat to nurture who you truly are. Take a holistic approach to health, starting with what you eat but also by finding ways to move daily, practice self-compassion, and be mindful.

Shape is from the creators of Fabulous, an award-winning app featured on Lifehacker, the New York Times, Self, Forbes, GirlBoss, and more. We’ve helped millions of people worldwide achieve their goals through the power of habits and routines. Now we are helping people adjust how they approach health and nutrition. By using behavior science, it becomes impossible not to succeed!

Eating “perfectly” is impossible. Instead, learn to make conscious, proactive choices toward better health. We guide you on your journey toward nourishing yourself wisely with:

👨‍🏫Coaching series: Topics like managing stress eating, dealing with cravings, cultivating gratitude for your food, and more. A boost of support through difficult moments and inspiration to keep on track. Access personalized coaching services like group coaching or work one-on-one with an individual coach.*

🌄Journeys: Step-by-step guides to establish healthy habits (and break unhelpful ones) to reach your goals. Learn core nutritional guidelines and create eating routines that nourish you physically and mentally.

📔Food tracker and journal: Stay accountable for your choices and identify patterns. Explore your relationship with food and become mindful of what’s supporting your well-being and what needs to change. Appreciate the variety and beauty of the foods you eat with our innovative photo journal.
You are constantly evolving; it’s time to open the door of possibilities with Shape.

Go beyond healthy eating: replace judgment with curiosity and exchange comparison for compassion. You do not need to be a certain weight or have a certain body type to deserve self-kindness. You already have a body to treasure.

Eat well, but not to become worthy. Because you are already worthy, choose to eat well.
*add-on premium
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