V-Appstore

As Vivo primarily manufactures smartphones, its app store is designed to handle various functions on smartphones such as managing apps, photos, contacts, messages and calendars. Users can view apps in several categories and sort them by number of downloads, rating or time spent.

The Vivo App Store is one of the main mobile app stores in China. The app store comes preinstalled on all Vivo smartphones and claims to offer over 10 million free apps and games for Vivo users. Vivo is a subsidiary of China's BKK Electronics which also makes major Chinese smartphone brands like OPPO, OnePlus and Realme. The company has seen significant growth in recent years and as of Q2 2018, Vivo held 18% of the Chinese smartphone market.

Vivo's App Store also features the "Aurora Awards" program to help developers gain attention for their apps without paid promotion. Developers can submit apps to Vivo which are judged based on design, quality and innovative features. Award-winning apps are listed under a special tab for easy discovery by Vivo App Store users. The chart below shows how an app is discovered through the Aurora Awards.