ITV

ITV 2.0 is an application for SMART TVs and set-top boxes that offers both the familiar viewing of TV channels, movies and series, as well as completely new technological solutions. Based on personal viewing preferences, an individual TV viewing profile is created for each user. A unique algorithm from the proposed content, using neural networks and machine learning, forms "My Channel" - an individual channel for each viewer. In addition, the user receives additional opportunities for interactive interaction with the content and management of this channel: setting a personal rating, adjusting their own choice and choosing alternatives, voting and polls.

Also, for ease of use and facilitate the selection of content, the application has implemented thematic interfaces: "Sports", which offers broadcasts grouped by sports and accumulated from all sports TV channels; and "Children", which contains all children's programs by age.

In addition, the ITV 2.0 application can be controlled using a mobile assistant - you can switch TV channels directly from your mobile phone, use the "Smart Search" for films and series, request additional information on content, etc. To do this, you need to install the appropriate application on your smartphone . A subscription is required to use all the features of the app.